The personal growth influencer.

Humans are interesting, aren’t they? One moment they are hunting, gathering and killing themselves from eating unknown poisonous berries and next they are taking filtered selfies concerned with the number of likes they can get. Evolution is crazy. How would our ancestors behave if they jumped through time and landed here today?

Where am I going with this?

Well, I have always been curious about technology and its impact on our lives and mental and physical well being. Yes it has done wonders. But has it stripped us apart from our natural selves and mother nature? Do people prefer to communicate online rather than in person? Are we addicted to technology and is this unhealthy? The questions are endless.

Technology has immersed itself deeply into our daily routines, becoming a habit to check social media instead of checking in with ourselves or binge watch a series on Netflix. But the good news is, we can access some great people and information online (if you look for it).

Influencer’s dominate the media and are quite fundamental in a brands marketing strategy. Studying marketing has made me aware and more skeptical of social media influencer’s. However, my interest lays with the influencer’s in the realm of Mental Health, as I believe they have a positive agenda for society. They aim to encourage people to improve their mental health, transform their life and to become the happy successful person they aspire to be.

I can’t pick the day that my journey in ‘Self-development’ began. I do remember, having yet another downer of a day. I was in the shopping center (which I hate) and Harry Hartog caught my eye. I remembered my coach talking about this book ‘The Subtle Art Of Not Giving A Fuck’ by Mark Manson. So I went in, it was over in the ‘Self-development’ section. I probably spent 30 minutes looking at all these glorious books by these inspiring authors, already planning my next purchase.

After reading the book, I bought his next one ‘Everything is Fucked’. I really enjoyed reading these books, and getting back into reading. I enjoyed it so much that I shared it on Instagram, Classic… Friends responded to my post, sharing how these books had helped them through a tough time and shifted their perspective on life. This inspired me more.

So, for my BCM241 ethnographic project. My ‘Media Niche’ will be (subject to change) the subculture of self-development, in which sits under the umbrella of Mental Health. Ethnography is the observation and analysis of the patterns and processes in human activity. It explores cultural phenomena through methodological research processes (Christine & Immy, 2011). Autoethnography is the study of the individual experience in order to understand a cultural experience (Christine & Immy, 2011).

This ‘niche’ includes key industry leaders that have their own websites, best selling novels, podcasts, strong social media followings and conduct meaningful webinars. It also includes social media influencer’s without an academic degree that inspire their dedicated followers. It also includes people like me, an average person interested in the topic for personal reasons. Investigating ethnography will not only deeper my understanding of the niche, but I may undergo so personal growth myself.

Being fascinated by this topic, it would be interesting to understand why and how other people have made this journey. It goes beyond the influencers sharing their wisdom. It has developed a movement among the people. More and more I see people (who are not influencers) share their about self-care and their morning yoga routine. However, like many things, this could be a fad or just for the gram.


Daymon Christine and Holloway Immy (2011) ‘Ethnography’, Qualitative Research Methods in Public Relations and Marketing Communications. Routledge: New York.

Author: yanks

half optimist half pessimist half realist

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