If you haven’t heard of Nollywood or Korean Cinema.
WHAT ARE YOU EVEN DOING ?
Ryoo, W 2009, Globalization, or the logic of cultural hybridization: the case of the Korean wave. Asian Journal of Communication, Vol. 19, no. 2, pp. 137-151, Viewed 24 August 2018, <https://www-tandfonline-com.ezproxy.uow.edu.au/doi/pdf/10.1080/01292980902826427?needAccess=true>
This article investigates the international phenomenon of transnational popular cultural flow in relation to globalisation. Throughout the article, the author explores fundamental disjuncture’s between economy, culture and politics within the five dimensions of global cultural flows: ethnoscapes, mediascapes, technoscapes, finanscapes and ideascapes whilst recognizing the expansion of certain cultural ideas, political changes and economic developments caused by globalisation. It focuses on the implications of cultural hybridization and glocalisation within the Asia Pacific. It demonstrates the prominent influence and effect of Americanisation on other cultures; such as, the beginning of the ‘Korean Wave’. This is evident in the Korean Cinema; if we compare it with films made from Hollywood, we can definitely see the influence and understand the complexity of cultural hybridisation, as Korean Cinema adapts Hollywood films in such a way to meet their cultural requirements. The author educates us on the history of the Korean Wave and its global position. Korean wave is a clear indication of globalisation of culture. Neighbouring Asian countries originally had a poor insight of South Korea, often only negative stereotypes generated from the Korean War. These insights have changed since South Korea gifted their trendy entertainers, new technology, exposure of contemporary Korean lives through dramas and movies. The content of arguments presented throughout the article are organised in relevant subtopics making it easy for the reader. It is well referenced, academically written, well researched, a great introduction to the Korean Wave, cultural hybridisation and globalisation. Therefore, it is a reliable source that is related to ‘Global Film Industries’.
Timi dapin 2016, ‘Watch Nigerian Nollywood Movie Trailer Spidergirl!’, online video, 21 March, Youtube, Viewed 25 August 2018, <https://www.youtube.com/watch?v=EW68LryEMsY>
This 2.26-minute movie trailer captures the complexity involved in globalisation as we question whether this is a work of global hybridization or glocalisation. Nigeria’s film ‘Spider Girl’ is clearly influenced from popular western culture; the heroic marvel film, Spiderman. Hollywood is the number one film industry, producing top of the range films with huge explosions, dramatic filming techniques and special effects. ‘Spider Girl’ attempts to achieve these aspects, however, Nigeria has a much lower budget than Hollywood. The filming techniques, special effects, quality of sound and picture is very low compared to that of Hollywood’s films. Spider Girl does not follow the same narrative structure or details as Spiderman. Nigeria has adapted the concept of Spiderman and conveyed their own cultural values and using real life stories from individuals living in Africa to accommodate their targeted audience – People of Africa. This is easily recognisable through the character’s personalities, the local events, scenery, fashion, dialogue, body language and cultural values. In this sense, I would say this is a form of Glocalisation as Nigeria has been influenced globally but has acted locally. This source is a great insight to the influence of global cinema and the effect of globalisation. Therefore, it is related to the topic of ‘Global Film Industries’.