Globalisation, Media Flows and Saturation Coverage

In week 2 of #BCM111 we explore the topic ‘Globalisation, Media Flows and Saturation Coverage’.

What is Globalisation? Well lucky for you (and me) I have found a GREAT academic journal that clearly explains it. I have also sourced a news report that demonstrates a different perspective of Globalisation.


TUDUCE, F 2018, ‘THE REALITIES OF THE GLOBALIZATION – THE TRANSLATIONS AND LINGUISTIC INTERPRETATION’, Studii De Ştiintă Şi Cultură, 14, 2, pp. 83-88, Humanities International Complete, EBSCOhost, viewed 4 August 2018.

This academic journal explores the definition and developing of ‘Globalization’, ‘Internationalism’ and its impacts. The author analyses the positive and negative influences globalization has on traditions, political systems, cultures and prosperity. The idea portrayed is the world becoming a ‘Global Village’. The author discusses the importance of internationalism, translation, interpretation and trade; trade for media, ideas, technology and finance. The author has considered both arguments for and against ‘Globalization’ and has adequately researched and provided references to reliable sources. The limitations to this text would be the lack of painting detailed pictures for the reader through relatable examples. Overall, this is a well written academic journal that is easy to follow, with a great introduction into understanding what ‘Globalization’ is whilst portraying both the positive and negative affects globalization has on all aspects of life.


A current Affair 2009, “Globalisation and it’s Discontents”, online video, 6 April, Nine Melbourne, Viewed 4 August 2018, <;dn=TEX20091400822;res=TVNEWS>

This news report emphasises the impact ‘Globalisation’ has on local Australians. The main idea portrayed in this report is ‘loss of Australian’ identity’ to globalisation. Current Affair have designed this to influence the viewer’s perception on globalisation to be quite negative. This is a prime example of media practices influencing societies perspectives. Its targeted audience is local Australians. It emphasises the threat it has on Australians, in terms of their employment status when we resource produce, products or even workers from overseas because it is more cost effective. It brings to the viewer’s attention, how globalisation has sneaked under their radar and impacted on their lives – evaluating where they have sourced their food, technology, products and supplies. Throughout the segment they emphasise the threat of ‘Chinese becoming a second language’ in which would really affect the targeted audience (mature Australians). A Current Affair, at the time of 2009 was one of Australia’s reliable source for news updates and local events. The main limitation to this segment is the context of it focusing on the negative implications of globalisation, using media techniques to influence and address a specific audience. It does not explore any true benefits of globalisation, it is quite one-sided. Overall, this report distresses the lack of localisation in Australia caused by globalisation. It is related to the topic ‘Globalisation, Media Flows and Saturation Coverage’.


Author: yanks

half optimist half pessimist half realist

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